Retail
Connect online ads to in-store sales.
See how digital campaigns move store visits and regional revenue, and separate what your media added from what the promotion did.
Your revenue spans screens and stores
- Online-to-offline gap
A shopper sees the ad on their phone and buys in store on Saturday. Click-based reporting never connects the two.
- Regional variation
The same campaign lands differently in every market. National averages hide the regions carrying the result and the ones holding it back.
- Promo-driven demand
Flyers, markdowns and holidays move sales whether or not ads are running. It's hard to see what media added on top.
Unify every aisle and every click
- MMM with geo signal
Model sales region by region against local spend. Differences between markets show what your media is doing, with no user-level tracking.
- Omnichannel attribution
Count online orders and store sales together, and see each channel's contribution to total revenue.
- Promo & pacing analysis
Separate promotional lift from media lift, and track spend against plan through every promo period.
Questions you'll answer
- Did the campaign bring people into stores, or only move online orders?
- Which regions respond to media, and which need a different mix?
- How much of the long-weekend spike was the flyer, and how much was the ads?
In practice: the regional campaign
You run a four-week campaign across three regions. Online sales barely move, and the first reaction in Monday's meeting is to call it a miss.
The store numbers say otherwise. In the two regions with the heaviest spend, in-store revenue rose above what the promotion calendar alone explains. In the third, nothing changed.
The discussion shifts from cutting digital to working out why one market didn't respond. You set up a geo test there before the next campaign.
One platform behind every industry
However you go to market, the same measurement foundation powers it.
All your channels, connected
Paid, organic, email, retail media and offline channels in one measurement layer.
MMM + multi-touch attribution
Incrementality and journey-level credit together, so the numbers agree.
Privacy-safe by design
Measure lift without relying on user-level tracking or third-party cookies.
Dashboards & alerts
Live pacing, scheduled reports and alerts that flag problems before the meeting.
Measure every aisle and every click.
See online and in-store performance in one place. Start with a free 30-minute audit.