B2B
Attribution that survives a 9-month sales cycle.
Connect every touchpoint from first click to signed deal, show how content and brand influence pipeline, and give sales and marketing the same numbers.
The deal closes long after the first click
- Long, winding cycles
A deal that closes this quarter started with a webinar last spring. Most attribution windows shut long before the contract was signed.
- Pipeline influence is fuzzy
Content, events and brand shape the deal without producing the final click. Last-touch reports give them no credit, so they are first in line for cuts.
- Sales & marketing misalign
Marketing reports leads. Sales reports closed revenue. Each team has a number, and the two don't reconcile.
One source of truth for GTM
- Multi-touch journey mapping
See every touch along the path from first visit to signed deal, however many months it takes.
- Pipeline-influenced reporting
Report the pipeline and revenue each channel and campaign touched. Content and brand get credit for the deals they helped open.
- Unified GTM data
Ad platforms, web analytics and your CRM in one model, so marketing and sales read from the same page.
Questions you'll answer
- Which campaigns influenced the deals that closed this quarter?
- What do brand and content spend contribute to pipeline months later?
- Which channels build pipeline, and which only build lead counts?
In practice: budget season
Budget planning starts, and finance asks why you still fund a content program that has never appeared in a last-touch report.
You pull the deals that closed this quarter. Most of those accounts first met you through that content, months before anyone asked for a demo. Paid search sits at the end of the path, where it has always collected the credit.
The program stays in the budget. Sales and marketing bring one pipeline number to the board, and nobody reconciles two decks the night before.
One platform behind every industry
However you go to market, the same measurement foundation powers it.
All your channels, connected
Paid, organic, email, retail media and offline channels in one measurement layer.
MMM + multi-touch attribution
Incrementality and journey-level credit together, so the numbers agree.
Privacy-safe by design
Measure lift without relying on user-level tracking or third-party cookies.
Dashboards & alerts
Live pacing, scheduled reports and alerts that flag problems before the meeting.
Prove marketing's impact on pipeline.
Give sales, marketing and finance one view of what's working. Start with a free 30-minute audit.