ABOUT BCONIC

Big convictions about marketing measurement.

We got tired of watching marketing teams make decisions on bad data. So we built the measurement platform we wish we'd had.

Why we started this

We watched the same problem unfold from inside fast-growing companies: iOS privacy changes broke attribution, cookie deprecation was accelerating, and marketing teams were flying blind.

The enterprise MMM vendors wanted $200k and six months of consulting. The DIY approach required a PhD in statistics. There was no middle ground — no tool that was sophisticated enough to work but simple enough to ship.

So we built Bconic. Marketing Mix Modeling and multi-touch attribution that runs in your browser, connects to your stack in 15 minutes, and costs what a mid-level analytics tool should cost.

20+

Companies trust us

$100M+

Ad spend measured

2023

Founded in Toronto

The team

We're measurement nerds, ex-in-house marketers, and engineers who care about getting the math right.

Christina McGirr

Strategy

Data-driven marketing and growth strategist. Helps enterprise brands navigate MMM, multi-touch attribution, and privacy-first measurement.

Dilshan Kathriarachchi

Product

Serial entrepreneur and angel investor with two decades building North American adtech, martech, and data-analytics companies.

Shenali Pathirage

Marketer

Marketing and growth lead. Turns complex data capabilities into clear positioning, sharp campaigns, and brand narrative.

Ahmed Ghazzali

Operations

Product strategist and operator. A decade building adtech and martech; at Bconic he onboards new clients and capabilities.

What we believe

Ship confidence intervals

Every model has uncertainty. We show you the range, not just the point estimate. If the confidence interval is wide, you should know.

Incrementality over attribution

Attribution tells you who converted. Incrementality tells you why. We default to measuring lift, not correlation.

Calm software

No notification spam. No gamification. No dark patterns. We built Bconic for people who want answers, not dashboards.

Fast answers

The first question you ask should return an answer in seconds, not minutes. We optimize for time-to-insight above all else.

Based in Toronto, serving teams everywhere

We're in the Distillery District, but our customers are in San Francisco, New York, London, Sydney, and 40+ other cities. Bconic works wherever you work — time zones and currency conversions included.

(Yes, we measure in USD. Yes, we're awake during West Coast hours. Yes, we know what CCPA is.)

Toronto, Canada

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Want to work with us?

We're always looking for smart people who care about measurement. If that sounds like you, we should talk.

Book a demo View open roles →