Measurement tuned to how your industry actually grows.
Every industry sells differently, so it measures differently. Pick yours to see the problems Bconic solves, the questions it answers, and what that looks like in practice.
Ecommerce
See which campaigns pay for themselves.
Bconic ties spend on every channel to the orders in your store. You see what each campaign added, where returns are flattening, and where the next dollar should go, even as cookies and pixels fade.
Selling more shouldn't mean guessing more
- Channels that won't agree
Meta, Google and TikTok each claim the same order. Add up their dashboards and you've sold more than your store shipped.
- iOS & cookie loss
Pixels miss more buyers every year. The channels that introduce your brand look weaker than they are, and last-click channels look stronger.
- Promo & seasonal swings
A sale week lifts every number at once. Without a baseline, you can't tell what the ads added and what the discount did.
Clarity from first click to repeat purchase
- True multi-touch attribution
Follow the path from first touch to checkout to repeat order. Each channel gets credit for the part it played, including the views that never earned a click.
- MMM for incrementality
Model sales against spend, promotions and seasonality to see what each channel added beyond the orders you'd have had anyway. No cookies required.
- Revenue-first ROAS
Return is calculated from the orders in your store instead of platform-reported conversions. ROAS means the same thing on every channel.
Questions you'll answer
- Which channels bring in new customers, and which collect orders that were already coming?
- How much of last month's sale came from ads, and how much from the discount?
- Which channels still have room to scale, and which have hit diminishing returns?
In practice: the Monday after the sale
It's the Monday after your biggest sale of the year. Revenue is up, and every ad platform is taking credit. Added together, their dashboards claim more orders than you shipped.
In Bconic you open one view built from your store's own orders. The sale's lift sits apart from what the ads added. Prospecting on paid social brought in most of the new customers. Branded search mostly caught people who were already on their way.
You move budget before the next promotion and bring one set of numbers to the planning meeting. Nobody argues about whose dashboard is right.
One platform behind every industry
However you go to market, the same measurement foundation powers it.
All your channels, connected
Paid, organic, email, retail media and offline channels in one measurement layer.
MMM + multi-touch attribution
Incrementality and journey-level credit together, so the numbers agree.
Privacy-safe by design
Measure lift without relying on user-level tracking or third-party cookies.
Dashboards & alerts
Live pacing, scheduled reports and alerts that flag problems before the meeting.
Not sure where to start?
Book a demo and we'll map Bconic to your industry, channels and goals.