FOR CPG
Measure brand and retail spend without direct sales data.
MMM built for CPG: connect every online and offline channel to sell-through and share, and plan your mix with evidence instead of habit.
CHALLENGES
Your buyer never touches your checkout
CPG measurement has to work without the click and without the cart.
No direct purchase data
Sales happen on retailer shelves and marketplaces you don't control.
Offline & brand spend
TV, OOH and sponsorships resist click-based attribution entirely.
Retail media sprawl
Amazon, Walmart Connect, Instacart and more — each siloed in its own report.
HOW BCONIC HELPS
Model the full mix against real sell-through
Online, offline and retail media in one model.
MMM for the full mix
Model online and offline channels against sell-through and category share.
Incrementality testing
Geo and holdout tests validate brand and retail media lift.
Budget optimization
See diminishing returns by channel and reallocate to drive volume.